ALC Data Management

Print Marketing, Digital Marketing

ALC Is one of the industry’s leading privately-held direct and digital data marketing services provider and integrator of multi-channel marketing data. The ALC Data Management division maximizes the value of your data through hard work, meticulous attention to detail, and a deep understanding of the importance of making it personal.

We were hired to develop a full digital email marketing campaign for ALC Data Management division. Sharkey Advertising runs the yearly DM digital email promotions that started with a series of custom templates that we created. Every month, we write, research images, layout, design and program these client-focused promotions.

“ALC can help you find these other marketers and then maximize the revenue or exchange value you realize when they promote their products or services to your proprietary data.”

Behind the Scenes

One initiative in place to maximize ALC’s clients’ management revenue, Sharkey Advertising executes DM’s digital email marketing campaign that develops a strong position for clients data, boosts volume and frequency commitments from key marketers, and helps to increase revenue from digital assets. We also create Nonprofit print and digital work to promote those sectors.

Client: ALC, Inc.


Why Running Email Marketing Campaign is Important

1) Email marketing campaign generates revenue

Overall, email marketing is relatively cheap and relatively effective, and this makes it a cost-effective marketing opportunity. Email has long delivered the highest ROI for marketing, over TV, social media, and paid search. VentureBeat found that for every $1 put into email marketing, 38$ is generated in ROI.

2) Wide range of marketing possibilities

Email offers a very wide range of possible marketing techniques. Email can be used to inform customers about special promotions or discounts. You can make use of personalized recommendations for customers. You can send coupons, which helps to motivate sales. Even simple reminders can be an effective way to keep customers updated and invested in your company, and to generate consumer interest.

3) Email marketing can be measured

Email marketing is readily tracked and measured. These measures can help you determine which strategies are effective and which are not. Email services offer measurements including delivery rates, open rates, click through rates, and more. You can see which emails receive a large amount of customer attention, and which are ignored. From here, you can easily determine the ways in which customers are already responding to your brand, and use these methods to increase audience growth and engagement.

4) Increasing email use on mobile platforms

Email use on phones is becoming increasingly common. Phones have created a near constant connection to one’s email. In 2015, the Pew Research center found that 88 percent of smartphone owners used email on their phone. Email was more widely used than social media or GPS. In 2016, Litmus Email Analytics has recorded that over 50 percent of total emails are opened on mobile devices. Mobile use of emails means your email marketing campaign can contact more people, more often. It also means you need to be able to customize your emails to show up well on both computers and mobile devices.
Viewers on mobile don’t necessarily need to react right away, and the ease of archiving message to access later is a boon for the consumer. It’s more convenient than many other forms of advertisement. If the customer makes up their mind later to take you up on your offer, they can easily return to the email. Email is also one of the best mediums to display information on multiple devices; customers regularly use email on smartphones, tablets, and computers.

1) People actually like it

Email marketing may seem annoying, but statistics show people actually like to receive promotional emails- at least to a certain extent. A 2015 research survey by MarketingSherpa showed that about 91 percent of Americans want to receive promotion emails. Specifically, they want to receive emails at least once a month. The more often the emails were received, however, the less they were welcomed. About 60 percent wished to receive promotional emails weekly, and 15 percent wanted them daily. If you keep your promotional emails to a reasonable number, customers may actually enjoy seeing your company’s name showing up in their inbox.