PAL Services

PAL Services is a specialized contractor in the environmental remediation industry providing unparalleled expertise in all aspects of environmental services, construction, demolition, abate, coatings and emergency response for over three decades.

We were hired to create a new corporate logo, a family division of logos, services, and an online presence with a new branded website and SEO. Sharkey Advertising focused on brand development and building brand equity, in our effort to promote brand awareness, drive traffic to their website, and improve the user experience for a company that’s known for having vast resources, being an industry leader and family-owned—where their word is their bond.

Behind the Scenes

PAL Services wanted to compete with the larger companies in their industry to showcase their business and highlighted projects by creating a new branded website that focused on their vast services in the multiple markets they serve. We built a new brand starting with a new family of logos, insightful brand imagery, copy, design, and a vibrant new blue/green color palette. As a result, we created an Informative, inviting, relatable, trustworthy dynamic new branded website.

Client: PAL Services

“Sharkey Advertising did a fantastic job! Fran was a pleasure to work with. Her creativity and teams design skills are truly top notch. She has a knack for understanding exactly what you want and making it even better. I recommend Sharkey Advertising to anyone who wants a new brand and website that offers form, function and looks great! From social media and complete SEO services to writing, website creation and graphic/logo design, the Sharkey team has the dedication and experience to deliver results tailored to each unique client. Thank you and your staff so much for all your hard work. We are very pleased with the quality of the work. I will definitely recommend your company to anyone looking to build a top notch site and brand.”

—Andrew DiLorenzo, Vice President