Content and Visual Development, Brand Strategy, Web Development

Brooklyn Surgery Center is a modern, state-of-the-art, multispecialty surgery center providing expert medical care in the heart of Brooklyn. It was established by a group of physicians who wanted to help meet the needs of patients who require outpatient surgery in a convenient, safe, local, neighborhood facility.

We were hired to create a new brand for this established ambulatory surgery center by creating a new logo, and online presence with a new branded website, SEO, email marketing and outdoor media campaign. Sharkey Advertising focused on brand development and building brand equity, in our effort to promote brand awareness.

Behind the Scenes

We built a new brand starting with the tag line: “The Extra Personal Touch” and created the logo icon to represent BSC within the icon, that also depicts a caring hand. Using nurturing, insightful brand imagery, copy, design and calming color palette, we created an Informative, inviting, relatable, trustworthy dynamic new branded website that will be consistent with all marketing of Brooklyn Surgery Center.

Client: Brooklyn Surgery Center

“After serving our community at the highest level of excellence for so many years, we were named #1 Surgery Center in Brooklyn. We reached out to Fran and her amazing team at Sharkey Advertising to get some help to spread the word but they did so much more, including a new brand focus, a new website, and even a refreshed marketing strategy. It’s simply terrific. Sharkey’s professionalism, care, creative and expertise surpassed my expectations.”

—Phil Marino, Administrator, Brooklyn Surgery Center