Oaktree Systems /MDM Technologies

Content + Visual Development, Print Marketing, Digital Marketing

Oaktree Systems, Inc. is a full-service provider of direct marketing support services providing nonprofit and membership organizations with products and services, such as: Multichannel Marketing and Donor Management Databases, Lockbox/caging/data entry/scanning, Payment processing, Complete Donor Support and Donor Recognition Services, and more.

We were hired for the purpose of creating a new brand and later on a merged branding campaign for Oaktree Systems, Inc. and MDM Technologies, Inc. as sister companies. Our signature is distinct creative designs and graphics that were developed to command and hold attention. Our winning strategies and dynamic creative integrated campaigns generated sales leads.

“From concept to delivery, bringing big ideas to life. We become immersed as we craft brands that inspire, messages that deliver and programs that produce.”

Behind the Scenes

Sharkey Advertising’s challenge was to re-brand Oaktree Systems with a fresh new identity to reflect their capabilities. We designed a high-impact b-to-b branding program that would reposition our client within the direct marketing industry focusing on technology enhancements while emphasizing their ability to deliver complete start-to-finish services in the direct marketing arena.

Client: Oaktree Systems, Inc.

2004 BOLI (Best On Long Island) Best of Category for Advertising Campaign
2004 BOLI (Best On Long Island) Silver Award for Best Direct Mail Series
2003 The Communicator Award Gold Direct Mail Campaign
2002 The Communicator Award Distinction Branding Campaign

“I have worked with Fran for many years on everything from branding projects to complicated mailing cycles. Fran’s endless positive attitude and genuine concern for her client’s success continues to be refreshing. When I have a challenging marketing project that needs a realistic solution and sustainable process, I turn to Sharkey Advertising.”

—Ed Testa, Previous Vice President, Sales at Oaktree Systems, Inc.