ReMax Executive Realty

Content + Visual Development, Web Development

ReMax Executive Realty Premiere Team is located in Charlotte, North Carolina. This successful, knowledgeable real estate team is all about partnering with their clients to give the sale or purchase of a new home a positive experience.

We were hired to develop a new fresh ReMax Executive Realty Premiere Team website. We incorporated sound design principles that focused on ease of navigation, website usability guidelines, and smart, clean content layout.

“Website Maintenance is a crucial foundation in any marketing strategy, while leveraging the strength and expertise of our web professionals keeps websites in great shape.”

Behind the Scenes

Creating a new real estate website that works well and looks great is a long-term commitment and shapes the Premiere Team’s customers’ opinions of their company. Our greatly designed responsive website enhances the consumer’s sense of their brand’s professionalism and competence and is one of their most powerful marketing tools.

Client: ReMax Executive Realty

“Fran Sharkey was great to work with in designing our real estate website. Extremely knowledgeable and creative! I would highly recommend Fran and Sharkey Advertising to anyone looking for advertising campaigns, direct mail collateral, brochures, web design and integration. A very professional and first class operation!”

— Jeff Lynch, Realtor at ReMax Executive Realty


Dos and Don’ts when creating a website

Creating a website is a challenge, but the rewards are well worth it. Creating a website that works well and looks good is a long term investment that will increase customers’ opinions of your company. A greatly designed website increases the consumer’s sense of your brand’s professionalism and competence. Your website can become one of your most powerful marketing tools.

Of course, it’s important to do it right. If you don’t have experience in web design and marketing, you may have some general ideas of how to get started, but you probably don’t know the important specifics that come with planning and creating a truly effective website. It can be a complicated process, and it needs to be done right. So, how should you start?

Creating a website – Do:

  • plan a site map
  • use branded content
  • create product and service centered content
  • make use of clear calls to actions
  • make smart use of space, sizing and headlines
  • create your mobile strategy at the same time as your desktop strategy
  • use open source platforms
  • perform regular maintenance

Creating a website – Don’t:

  • make a website without expert help
  • make them search for what they want
  • overwhelm a customer
  • assume you’ll get visitors right away
  • link to Twitter and Facebook without consideration
  • have a blog if you don’t update it