Storytelling is the best marketing
Part of having an effective brand is the ability to tell compelling stories about your products, services, and your business itself. Telling these stories involves giving the consumer a sense of how your business and the products and services work. But it’s not about flooding possible customers with information. It’s generally important to keep your message both simple and focused. You have to know what information to give to different audiences, and what information to give at different points within the actual sales process.