Corporate Identity Category For the Family of Datastream Group Logos
June 16, 2020 Out of 3820 submissions from 50 countries, Sharkey Advertising has been awarded the prestigious Silver for the 2020 MUSE Creative Awards competition. The winning piece was created by Art Director Jessica Shishkoff for Datastream Group.“We developed a full brand identity system to tell a unique story for the suite of marketing services for Datastream Group including 3 newly developed branded logos (Datastream Group, onedb, and Datastream Touch Platform) states, Jessica Shishkoff, Creative Director at Sharkey Advertising. “I do like logos when everything comes together and the design is a reflection of the brand attributes. We select concepts that best capture the key attributes in the most interesting forms.”“Sharkey immediately took the wheel sending us a strong selection of branded concepts and imagery to choose from and giving us solid advice in building a new look for our business,” states Eric Reinertsen, CEO/Founder, Datastream Group, Inc.
The MUSE Creative Awards are global competitions, which seek to commemorate the exemplary creative and design professionals of various industries. “These individuals truly embody the spirit of innovation” said Kenjo Ong, CEO of the Muse competition. “It is a privilege to award Sharkey Advertising for their monumental work. It is always humbling experience to witness what these creatives are capable of.”
To ensure entries are fairly assessed, a jury panel consisting of top industry experts is set up. IAA further implements a set of strict standards for jurors to judge with. The 2020 panel consists of a team of 48 multidisciplinary professionals, with some jurors reprising their roles. IAA’s recent awards had invited jurors from 19 countries, who represent companies such as Tiago do Vale Architects, Neil Poulton Industrial Design, Icona Design, Eleven Inc., Cutwater, Grayling, Saatchi & Saatchi NY, Coley Porter Bell, amongst others.
MUSE entries were gauged in accordance to their respective industry’s best standards. Submissions go through blind judging, where their qualities and concepts were assessed from creative and design standpoints. Winners were then selected based at the culmination of the judging process, who had best met the competition criteria.