Content + Visual Development, Brand Strategy, Web Development
KYC Data is the premier source compiler of public records in the U.S. specialize in new homeowner data, mortgage data and equity borrower data. All data is obtained daily from verified public documents recorded at state, county and city levels nationwide. Using cutting-edge technology and decades of experience we now compile over one million public records per month.
We were hired to develop a full brand identity system to tell a unique story. Along with the KYC Data new brand identity and logo, overall marketing including email and print, we have launched a new responsive website featuring a clean and vivid modern design. The design of the new website and the structure of information improves its overview and usability.
Behind the Scenes
We provide a full suite of marketing services for KYC Data including developing a new branded logo, email marketing, collateral materials, and a new branded dynamic website. The new logo gives a nod to the homeowners and mortgage industry capping the Y with a lime green roof top. The new website touts “100% FRESH Certified Premium Quality Data” while using hues of green throughout which depicts freshness and growth. Their new brand identity reflects this freshness since KYC Data collects and compiles data on daily basis clients are always assured that it is as fresh and accurate as possible. The new brand is designed to inspire and further elevate them as KYC Data continues to provide quality value to their clients.
“Sharkey Advertising has provided KYC Data with a fresh and professional new image. We were introduced after we sent out a marketing campaign email using our old brand images and styles. Company owner Fran Sharkey took the initiative and contacted us about our plans. Fran already had ideas for our company when we first spoke. It did not take too long to convince us that we needed a new look and we knew right away that Sharkey Advertising was the right company to do the job.
The process was organized and efficient. While we had to make decisions and contribute to the process, Sharkey did the lion’s share of the work. The crew at Sharkey Advertising was very professional. Also, there were never any surprises in the process. Sharkey and company did a great job of setting and meeting our expectations based on their proposal. We have worked with much larger companies with far more employees that have not done as good a job as Sharkey Advertising. We are very satisfied with the new look, and we think that her showcase of our web site speaks for itself. We look forward to working with Sharkey Advertising in the future and we would highly recommend Sharkey Marketing for companies looking for a brand-new look as well as a new web site, or someone to manage their marketing campaigns.”
—Frances & Don Warth, KYC Data