D. A. Lewis Associates, Inc.
Content + Visual Development, Design + Identity, Print Marketing, Digital Marketing
D.A. Lewis Associates, Inc. was a full-service provider of direct marketing support services. D.A. Lewis used technology and their ability to strategically apply robust resources to generate high performance results for businesses. The award-winning campaigns were very effective in creating positive impressions and worked to set the clients apart from their competitors.”
We were hired for the purpose of creating an end-to-end branding campaign for D.A. Lewis. The client’s strategy was to introduce state-of-the-art technologies, restructure and re-brand the company making it more profitable and attractive to sell in the direct marketing industry. Sharkey Advertising developed an individualized strategy that would build their sales and profits.
“D.A. Lewis was on the verge of folding at the time when Sharkey Advertising was called in. D.A. Lewis utilized our creative design work and executed our strategy recommendations. Within a year and a half became marketable enough to be sold at a significant profit.”
Behind the Scenes
Sharkey Advertising’s challenge was to re-brand D.A. Lewis with a fresh new identity to reflect their new capabilities and resources and to enhance their actual and perceived value among potential purchasers. We designed a high-impact b-to-b branding program that would reposition D.A. Lewis within the direct marketing industry focusing on technology enhancements while emphasizing their ability to deliver complete start-to-finish services in the direct mail arena.
Client: D.A. Lewis Associates, Inc.
2003 BOLI (Best On Long Island) Gold Ad Campaign of the Year
2003 BOLI (Best On Long Island) Bronze B-to-B Advertising Campaign
2003 The Communicator Awards Crystal Excellence Best Advertising Campaign
2002 The Summit International Creative Awards Gold Branding Campaign
“I hired Fran and her firm at 3 different firms that I was president of over about a 10 year period of time. Her firm did all our creative, website design, media placement and image building. Her work won several industry awards. As a result, each firm grew in size and in most cases we more than doubled our annual revenue. She and her team were wonderful to work with, very creative, cutting edge and always on time. Her firm is one of the best kept secrets in the industry, a real winner in my book.”
– Dave Thornbury, Previous CEO of D. A. Lewis Associates, Inc.