Featured Work: Spectra Data Group
Content + Visual Development, Print Marketing, Digital Marketing
Whimsical and fresh are the words that describe the new creative branding concept for Spectra. The use of beautifully executed large fruit and vegetable imagery in contrast to whimsical nymphs were awe-inspiring and unexpected in the data and direct marketing arena. Our Bigger Than Life campaign touted Big Results…How Sweet it is—was a clever play on words that received the sought-after attention we were looking for.
WE WERE HIRED:
We were hired for the purpose of creating something new and different with this unexpected branding campaign for print, corporate collateral, email marketing and trade show support. As Acting CMO, Spectra’s strategy was to introduce state-of-the-art technologies, restructure and re-brand them to make them more profitable to sell them in the direct marketing industry.
“I hired Fran and her firm at 3 different firms that I was president of over about a 10 year period of time. Her firm did all our creative, website design, media placement and image building. Her work won several industry awards. As result of her work, each firm grew in size and it most case we more than doubled our annual revenue. Her and her team were wonderful to work with, very creative, cutting edge and always on time. Her firm is one of the best kept secrets in the industry, a real winner in my book.”
— Dave Thornbury, Previous CEO of Spectra Data Group