Metropolitan Car-O-Liner CA trusted and reputable name in collision repair, Car-O-Liner is the leading global provider of high-quality, technologically-advanced collision repair equipment to the automotive aftermarket. For more than forty years they have supplied the industry with innovative solutions, technical development, training, and customer support.
We were hired to develop a new e-commerce experience for their clients. We launched a new responsive website featuring a clean and vivid modern design. The design of the new website and the structure of information improves its overview and usability, delivering rich content in a clean and organized way that makes it easier to navigate and is more user-friendly.
Behind the Scenes
The original e-commerce site was sorely outdated with no true direction for the consumer. We started with a new responsive layout and design for a cleaner, fresher user experience. The fast-paced auto imagery set the tone for a dynamic homepage including video, new OEM Approved icon, downloaded forms and Featured Products that brings the user to the new online parts store.